1.1. Create your account

Are you new to Dukas, Please follow the steps provided to begin your selling journey. You can access your account at https://dukas.co.ke . If you do not have an account yet, you can register at https://dukas.co.ke/my-account-2/

1.2. Enter name and address

During the registration process you are asked to provide both your business name, which will be shown on the Dukas site, and your legal name and address, which is stored in your account for Dukas’ reference. If you are a registered company, it is important to use the exact name and address under which you are registered. You can change this information on the “Account Info” page under the “Settings” tab in Seller Dashboard.

STEPS TO SET UP A DUKAS SELLER ACCOUNT

1.3. Enter bank account information

Your Dukas sales funds will be disbursed to your bank account once every 14 days from the day you set up your payments account. To set up your payments account, you need a bank account based in Kenya

1.4. Enter credit card information

Accurate shipping & delivery information is critical for a good customer experience. You should define the location from which you ship, the counties (Local) & countries you ship to, and your shipping rates. Dukas sets the shipping rates for Books, Music, Video, and DVD (BMVD) to provide a consistent buying experience from all sellers in these categories. For all other items you have the choice of three pricing structures: weight-based shipping, item-based shipping, and price-banded shipping. You can set your shipping prices on the “Shipping Settings” page under the “Settings” tab. Please refer to Seller Dashboard help for details on the different shipping pricing structures.

1.7. Set up your information and policies 

To provide customers with information about your returns process, shipping service, and customer service, you have to fill in the “Your Info & Policies” page under the “Settings” tab. Please note that you cannot include a URL or link to your web store in your information. This would be a breach of your Selling on Dukas Agreement.

We recommend you fill in the “About Seller” and “Returns & Refunds” sections. Please bear in mind that you are responsible for complying with all applicable laws with respect to both your listings as well as the information displayed in your Seller Profile. We also recommend that you upload your seller logo. This makes it easier to identify you as a merchant to customers when they have the choice between several offers. Your logo must be 120×30 pixels in size and may not contain a reference to your own web store.

2. Choose the best listing method for you

Dukas.co.ke offers you different methods for listing your products and for managing your inventory. Choose a listing method that works best for you. We recommend that you first upload less than twenty products, to get the method right. Once these have uploaded without errors, you can upload your entire inventory. Generally the listing will happen within minutes, however please allow up to 24 hours for your listing to appear on Dukas.

3. Prepare your product information

On Dukas.co.ke, each product has its own page with detailed information, customer reviews, and more. We call this a Product Detail Page. When you add your own product information on Dukas.co.ke, this information will appear on the Product Detail Page. Your price, quantity, and condition constitute your offer for selling that product.

Product information and offer information are separate, and offers from multiple merchants may be associated to a single product. This is why you must not enter any offer related information to your product descriptions.

3.1. Product title requirements

Your product titles are essential to helping customers discover your products and should describe your products as concisely as possible. Do not include offer-related information in the product title (i.e. pricing, promotion, name of the shop etc.).

3.2. Product description and bullet points

The bullet points are brief descriptive text to catch the buyer’s interest, while the product description is the content that thoroughly describes your product. This information is very important for potential customers to make a buying decision. Please note that bullet points are not supported on all product templates. Offer-related information (price, shipping, special offer, etc.) is not allowed, and special characters are not supported (high ASCII characters such as ®, ©, ™, etc).

3.3. Product image requirements

To ensure a consistent customer experience on Dukas we require all product images to be on pure white background, without text or watermarks. Your images should be well-lit and show the entire product where the product takes up at least 80% of the image area. The images should be crisp and clear and be at least 500×500 pixels. However, for your products to be viewed in detail we recommend you use images at least 1000×1000 pixels in size.

3.4. Product search terms

Many customers use the Dukas product search to find products. You should add 5 relevant keywords to each of your items to help customers find them.

3.5. Dukas product classification

One key to successful selling on Dukas is properly categorising your products, so that customers find them when browsing. You can do so by assigning browse nodes to your products. These define the places within the Dukas store where your products will be displayed. Think of the browse node as an aisle and shelf in a store. If a product is in the wrong aisle on the wrong shelf, it is unlikely to be found and purchased by the customer.

Selling tips and order management

Be obsessed about customer experience

It is important that you know how to handle orders efficiently to deliver the best possible customer experience. Poor order handling will result in negative customer feedback and A-z guarantee claims, which in turn will have a severe impact on your business on Amazon. We expect >99% of orders to meet a customers’ expectations both in term of product satisfaction and delivery experience. If your performance is consistently below 99% positive, your account and selling privileges will be at risk.

Check for orders daily

You have several order notification options – email and/or order report. You can enable email order notifications on  the “Account Info” page under the “Settings” tab. In addition, an order report can be scheduled and downloaded from Seller Dashboard in the “Orders” tab. We recommend you check your orders at least daily to make sure nothing gets lost.

Confirm when you ship

When you have dispatched an order, you will need to confirm that you have shipped this product in Seller Central. Your confirmation triggers a shipping confirmation email to the customer and charges their credit card. Your account will not be credited until you confirm the shipment. You can confirm shipments in Seller Dashboard one-by-one under the “Orders” tab.

Manage refunds

If required, Seller Central provides you with the option to issue either a full or partial refund. Partial refunds are useful where a customer ordered several products and one product suddenly becomes unavailable. With the customers consent, you can refund the part for the missing product and still ship the remaining products.

Check your inventory regularly

Keep an eye on quantity of inventory you have in stock – especially if you sell through multiple channels. Customers who submit orders for products that turn out to not be in stock are likely to leave negative feedback. If you get into this situation, the best move is to quickly inform the customer and, if appropriate, cancel the order.

Be accessible to customers

Nothing is more frustrating to a customer than not knowing the status of their order. Please respond quickly to customer contacts and notify them when an order is delayed. Make it easy for customers to know how to reach you so that they trust that you will make their sales experience go smoothly.

Are you ready?